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Author (Amanda Green), Blogger, Life Writing Workshop coach, BACP Counsellor Dip., Aerial Photographer and Orangutan, Animal and Mental Health campaigner in Essex

Essex girls’ image is rebranded

A Coggeshall advertising company was joined by Essex boys and girls to shake off the image of boy racers and second hand car salesmen and stiletto wearing dumb blondes.

College students across the county took snaps of what modern life is really like in the county. The pick of their photos was included in a glossy coffee table book published by Focus Advertising and Communications, based in Coggeshall.

While it was going to be difficult not to include pictures of the odd boy racer in his Ford Escort, the aim was to consign the myth that all Essex lads are used-car salesmen to the scrapheap.

Focus’ managing director James Mercer had the idea for the book after he was teased about being from Essex while on holiday in Menorca.

“I’ve increasingly become fed up with people taking the mickey out of our county and its people,” he said.

“Enough is enough. We’re going to fight back. The aim of the book is to show Essex as it really is.”

The book was titled ‘White Socks and Handbags ? Not!’.

Feb 2002

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