Sandra Dean - BACP Registered member

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Author (Amanda Green), Blogger, Life Writing Workshop coach, BACP Counsellor Dip., Aerial Photographer and Orangutan, Animal and Mental Health campaigner in Essex

Essex couple defeat Simon Cowell to the Christmas number one!

Although I watched X Factor avidly in 2009, I was so impressed by campaign set up by Jon and Tracy Morter from Essex that I had to put it on the website. It shows perfectly the confident attitude and ability to fight for what we want that Essex people are made of.

Fed up of seeing Simon Cowell’s X Factor winner as number one for four years running, the couple, from South Woodham Ferrers, launched a facebook campaign to promote a new number one. The campaign, started in November 2009, was set up to try to take the rap metal band, Rage Against The Machine’s song Killing In The Name to number one for Christmas, as an alternative to the X Factor’s winners song and, amazingly, it worked!

Selling around 50,000 more copies than X Factor winner, Joe McElderrry’s single The Climb, the ‘Rage against the X Factor’ campaign was not only successful in stealing the number one, but a clear winner in this amazing acomplishment. The campaign on the very popular social site, Facebook, gained nearly one million members.

The song was an unusual choice, full of expletives, which would not have been my choice, but since it sold 502,672 copies in the Christmas number one week, it must be popular!

Simon, who initially, thought the campaign cynical and stupid, eventually realised that they were serious and having seen their dedication and winning the number one spot, he changed his mind. He called the couple to congratulate them and even offered them marketing jobs at his record company, and although Jon and Tracy enjoyed chatting to him, they turned him down on his offer!

Well done Essex people!

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